“How Do We Scale Distribution and Sales Networks that Create Opportunities in Low-Income Markets?” is a discussion paper authored by a consortium of partners, published by Business Fights Poverty, and supported by Citi Foundation. The paper discusses three inclusive distribution models: (1) Develop a direct salesforce; (2) Leverage networks of existing micro-enterprises; and (3) Create or transform micro-enterprises into company affiliated businesses or micro-franchises.
Click here to read the full report.
